Live During Expo


COREY BAKON began cutting hair in a Brooklyn barber shop in 1990 where he swiftly grew a love for the hair industry. After working in various shops in NYC and Boston, Corey attended school for Barber Styling in 1994 and then went on to open his first hair salon in 1999. Over the course of 30 years, he coached and mentored over 1000 new talent barbers and cosmetologists while expanding his skills into all aspects of hair styling. He became an educator in 2011 he began educating for Paul Mitchell and found a new passion for sharing his knowledge and experience. 

He is currently working as an educator for Paul Mitchell , Andis Clippers and doing hair and training for  film and Television. 

Follow Corey on Instagram


Mastering the Beard, Breakouts and Sensitive Skin!

Live During Expo

Sunday 10:00 am Room: 205-B

Monday 10:00 am Room: 205-B

Men’s facial hair has really been trending over the past 10 years. Facial hair can accentuate and bring out qualities on the male that would otherwise not be seen.

Creating the best looking beard and facial hair can be a challenge, particularly with certain hair types and sensitivities.
Corey will explain and demonstrate the best tools and techniques to use for creating the best looking beards and facial hair as well as the proper product choices for a wonderful finish.

Don’t miss this 90 minute in depth demonstration class that will answer all of your questions.


40 Day Video Access


Antonella started her career in the spa industry on a global level working closely with senior management teams within destination resorts such as Four Seasons Hotel Tunis and Ritz Carlton, Paris. Her role was instrumental in the implementation and execution of intricate management software and booking platforms within operations.  She was recruited by Fairmont Hotels to launch Willowstream Spas across their luxury hotel portfolio.  While developing the Willowstream brand she was Spa Director in Bermuda and then Sonoma, California. 

Her strategic business and financial planning skills lead her to the position of Regional Business Director for Stogryn Premier Resources, national distributor of multiple professional beauty brands.

Antonella has recently joined SpaFormation as a Consultant and Coach.  Her extensive background in the industry combined with her passion for business and team development are instrumental in creating unique solutions for businesses across the industry.


The Lost Art of Empathy

40 Day Video Access

When dealing with guest inquiries, empathy can be very helpful in understanding how to respond. Make empathy a priority when handling your guests and stand out in today’s business climate.

Learn how to incorporate key strategies within your service standards and change your guest interactions.


Live During Expo


Bruce Peters has been the owner and operator of several award winning locations of Zazou Salon and Academy located on Vancouver’s North Shore for over 30 years. Zazou’s mission is to be community focused and globally minded. Bruce is a European trained hair stylist with an appreciation for the rich tapestry of the salon culture and he’s excited to help provide education to elevate continue to help elevate this beautiful industry. Bruce will present alongside Janine Cannon, the Brand and Business Development Lead for Zazou. With a background in business and marketing, Janine has worked in this industry for over 15 years with a focus on the growth of the business and the team through hiring and marketing campaigns.

Both Bruce and Janine believe in growing people and providing an exceptional experience both for their external guests and internal guest…the team! Their ultimate goal is to help elevate the industry and the communities they work in. By sharing best practices they hope to continue to help others grow and be the most successful version of themselves. Zazou has been honourably mentioned for Best Employer, Service Excellence and Sustainability. 


The Evolution of the Beauty Industry. Where the Industry is Growing in the Next 5 Years.

Live During Expo

Sunday 12:00 pm Room: 206-B

Monday 11:00 am Room: 206-D

Join Bruce and Janine for a dynamic talk on the future of the beauty industry. With over 35 years of experience in the industry, they are trendsetters in style and innovation, they’ll discuss upcoming trends and new technology, going beyond the usual hairstyling focus.

Learn how they anticipate the industry shifting, how they are adapting to changing customer expectations and how they turn a haircut into a unique, exceptional experience. It’s no longer just about the haircut, it’s the whole experience. Gain insights that will shape the industry and keep professionals ahead of the curve.

Don’t miss this chance to explore beauty’s transformative power!


40 Day Video Access


Spaformation & Salon Prophets, led by CEO Robert Cass, are leading consulting, marketing and training advisors to the spa and salon industry. They bring 50 years of successful spa, salon, hospitality management and development experience as well as an endless commitment and passion towards excellence. Industry leaders across North America have chosen to work with Spaformation and Salon Prophets because of their intimate knowledge and expertise of the spa and salon market. Every business and every leader is different, so their customized approach is ideal for those looking for unique and creative solutions.

Robert Cass travels the continent as a keynote speaker, author and trainer, educating and elevating the standards of today’s salons, day, medical, resort, destination and Nordic spa operations. As specialists offering consulting, training and marketing to the spa and salon industry, no project is too large or too small. Spaformation & Salon Prophets are “building business”.


The Perfect Time for Growth

40 Day Video Access

Join us for an immersive journey into the art of business growth within the spa industry. Discover the secrets to transforming your spa into a thriving sanctuary of beauty, relaxation and wellness.

CEO Rob Cass will unveil innovative strategies, from expanding your service offerings and harnessing leading technologies to nurturing a loyal client base and creating unforgettable guest experiences.

Be inspired, network with industry leaders, and leave with actionable insights that will propel your spa towards unprecedented success.

It’s time to elevate your spa business to new heights – the future of wellness awaits!”

Beyond Today: The Top 7 Trends in Spa, Medi Spa, and Wellness

40 Day Video Access

We will take you on a captivating journey through the ever-evolving world of spa and wellness. Join us as we unveil the ‘Top 7 Trends in Spa and Wellness’ that are reshaping the industry.

From mindfulness and holistic treatments to sustainable practices and cutting-edge technology, Rob will guide you through the trends that are defining the future of relaxation, rejuvenation and looking great.

Be prepared to stay ahead of the curve, meet like-minded professionals, and gain the knowledge to make your spa a trendsetter in this dynamic landscape.

Don’t miss out on this opportunity to embrace the future of wellness and take your spa to the forefront of the industry!”


40 Day Video Access


Truly passionate about skin and cosmetic products since her experience as a cosmetician at the age of 18, Lydia Gauthier became the first Dermocosmetologist in Canada. It was after a bachelor's degree in bio-organic and medicinal chemistry, a first master's degree in tissue engineering at LOEX (on psoriasis) and a second master's degree in industrial cosmetology in France in the world's No.1 program, that she also obtained the title of European formulator.

Since 2015, through her company, she communicates and shares her passion through her conferences and high-level training on the skin and cosmetic products to companies, school boards (CFP) and professionals working with the skin. Her commitment to excellence opened her doors to Laval University as a lecturer in 2 programs of the Faculty of Pharmacy.

Very recently, she announced the creation of a brand new model of innovation in the care and global treatment of skin problems which will be delivered at the Institute for Research in Dermatology-Esthetics of Canada (IRDEC) of which she is the president and founder. , its opening is scheduled for April 2023.


The Secret Life of Sugars!

40 Day Video Access

Sugars are everywhere in our food and they have been used for a long time in cosmetics, but their uses were very simple: free sugars (glucose, rhamnose, fructose, etc.), plant polysaccharides or raw natural sources as a moisturizing exfoliant. On the other hand, over the last 5 to 10 years, their uses have become more complex and they have literally flooded the cosmetics market! Why flooded? Because it is precisely their water retention capacity, up to 1000 times their weight in water, that has made them increasingly popular.

Whether we are talking about hyaluronic acid as an injection or as a cosmetic ingredient, several forms and molecular weights are now available on the market.

Come and analyze all their skin functions and their respective level of penetration. And, do you think the Keto diet might have an impact on the hyaluronic acid in your dermis?

What is Hiding Under Psoriasis?

40 Day Video Access

Did you know that over 1 million Canadians suffer from psoriasis? That represents more than 2.6% of the population that you are likely to meet. I have no doubts that each and every one of you know someone who suffer from it, because unfortunately, they really suffer! It is indeed one of the skin conditions with the most negative impact on other organs of the human body. Having had the incredible chance to do my master’s degree in research on the problem of psoriasis, I can’t wait to be able to demystify this pathology with you.

Come and study with me the pathophysiology, its impact on your care and learn more about tissue engineering which has greatly helped us to better understand this very complex pathology. Do you believe that a skin condition could also have a negative impact on the heart?

Eczema or allergic reaction: do you know how to recognize them?

40 Day Video Access

These two cutaneous manifestations, which are the most present in the population and at the level of skin care professionals, are often difficult to recognize visually because they both manifest themselves by the same clinical symptoms. In order to tell them apart, we need to better understand the cause. Is it genetic eczema or contact dermatitis?

We will study the physiopathology of eczema, to better understand the cycle of sensitization and flare-up in order to differentiate the possible causes of the rash essential to find an appropriate treatment. We will see the ways of treatment in both eventualities since the cases of eczema are still on the rise and allergic reactions represent 20 to 30% of intolerance reactions to cosmetic products.

Do you really understand skin aging?

40 Day Video Access

I am convinced that you think you know the aging of the skin, since it is at the heart of the practice of aesthetics. But did you realize that sebum is heavier than water? That facial muscles help us fight gravity? That skin type will be central to intrinsic aging, but is also easily disrupted by extrinsic factors? Do you realize that the melanocyte and the hydrolipidic film are extremely important in the prevention of aging?

We will start from the biology of the epidermis and the configuration of the dermis in order to revisit more clearly all the factors involved in this aging that we all try to stop or slow down in order to better choose your exclusive protocols and the product routines offered at home.


Live During Expo


Emma comes from a long line of hairdressers. Her father was the Creative Director for Suki’s Salons in Vancouver. Emma’s career began as an apprentice at Zinc Salon. She went on to do the Advanced Academy and apprenticeship at Suki’s.

She crossed the bridge to North Vancouver and began working at Zazou Salon & Academy in 2017 as a Senior Stylist and has since grown to become a successful Master Stylist and mentor to the up-and-coming new talent. She frequently teaches colour classes in Zazou’s Advanced Academy and is a certified Master Colourist with La Biosthetique.

She has since stepped into the role of Salon Manager at one of Zazou’s locations and has been focused on the growth and success of her team. 

Follow Emma on Instagram


Zazou's Textured Transformation: Modernizing the Classic Bob

Live During Expo

Sunday 1:00 pm Room: 205-B

Monday 1:00 pm Room: 205-B

Step into the world of cutting-edge hairstyling with Emma, a seasoned master stylist in the art of hair transformation. Beginning with precision and finesse, Emma will guide you through the meticulous steps of the Vidal Sassoon bob, emphasizing the importance of technique and structure.

Watch as Emma seamlessly transitions the classic bob into a modern, edgier look. She will demonstrate how subtle adjustments and strategic layering can breathe new life into a traditional style. She will share insights into the transformative power of styling products and learn how to use these tools effectively to accentuate layers and add volume.

You will gain valuable insights into the seamless fusion of timeless elegance with an edgy, contemporary flair and an innovative twist.


Live During Expo


Lana began her hairstyling career in 2009 in the Ukraine studying at a Sassoon-based academy! She has been training and learning ever since, taking full advantage of each opportunity that comes her way. In her career up to this point, Lana has worked with Harper’s Bazaar Magazine for Ukrainian editorial photo shoots & fashion weeks.

She was also a part of the Toni & Guy Toronto team for 4 years before eventually settling down in Vancouver!
Lana’s hair philosophy is do not follow the trends! Choose what shows the best part of you and makes you feel happy, beautiful, and confident!

Lana is a big fan of performing colour services especially when using Air Touch techniques and achieving an ombre look!

Follow Lana on Instagram


Transitioning Traditional Foiling Techniques to Airtouch

Live During Expo

Sunday 10:00 am Room: 205-D

Monday 10:00 am Room: 205-D

Zazou Salon & Academy Senior Stylist Lana demonstrates her technique to transition guests from a traditional foiling technique to a blended, natural finish using the Airtouch technique.

Airtouch is an alternative method to lighten hair to create built-in dimension without the need to backcomb or use teasy light or weaving techniques. Instead, Airtouch uses the air from a blowdryer to create a beautiful result that guests love. She will demonstrate the best way to pick out pre-lightened foiled hair without overlapping and applying lightener to previously bleached hair.

This is to ensure amazing results while protecting the hair and keeping the hair happy and healthy.

This is the ultimate in salon colour upgrade to enhance your guests’ lightening service and to generate more income.


Live During Expo


Ashley has called Suki’s her home for 17 years. She began as an eager Apprentice and is now Suki’s Salons Artistic Team Director, Suki’s Academy Principal Colour Instructor & Suki’s Salons General Manager, and National Artist for Goldwell Canada.

Ashley’s passion for creating colour has taken her all over North America and Europe for advanced training, and in 2016 her hard work paid off — she won the L’Oréal Professionnel Color Trophy and represented Canada in the International competition.

Ashley specializes in Lived-in blond balayage and Pre-lighten and Tone and is one of the most sought-after Blond Specialists in Vancouver, Canada.

Follow Ashley on Instagram


The PERFECT Platinum

Live During Expo

Sunday 11:30 am Room: 205-D

Monday 11:30 am Room: 205-D

3 TOP Techniques to create a perfect platinum blond on any base consultation techniques for platinum blond clients.

How to retouch and maintain the perfect platinum blond home care rituals for platinum blond social media for creating the perfect platinum photos


40 Day Video Access


Fallone Jean is the founder of the Freeminity program for visionary women.

Fallone is a pragmatic woman of her time. His strength of character is contagious. With her, her clients are propelled through the richness of their excellence. She juggles between her dream life and the power of the tools she offers to offer the authenticity and rigor that guides her path. Guardian of the balance between personal achievement and harmony of life. She is a model of discipline and healthy choice in the service of her wildest dreams.

Passionate about human potential, it is with the greatest that she creates wealth towards the achievement of the full individual and collective potential.

Her mission: to inspire and propel all the people who cross her path

She is committed body and soul to the people who choose her

You dream of an extraordinary life… Fallone teaches you how to make your dreams come true!


Succeeding in Business: A Matter of Mindset

40 Day Video Access

If you wish to:
– Align yourself with your infinite vision and your values;
– Review your goals to make them powerful;
– Maintain your energy level at the maximum;
– Clean up your limiting beliefs and thoughts;
– Develop your muscle of self-pride and resilience;
– Surround yourself with people who propel you upwards;
– Create habits to take care of yourself like an athlete;
– Get out of your comfort zone to live more often in your magic zone;

You will love my lecture!

Here are just a few examples of what can make your mindset even more powerful, and nothing can beat the strength of mindset!

The best energy always wins! Talent is only 20%


Live During Expo


Since her move from Toronto to Vancouver, Mary has taken the wig industry by storm. She specializes in making and installing natural looking wigs that her clients love.

Mary is a natural in styling African American hair, which includes conrows, Metowi Method microlinks and sleek ponytails. She has also had the pleasure of learning her skills from celebrity hairstylists in the United States.

When she is not working full time in her studio, you can find her teaching students how to braid at JCI Insitue in Vancouver, as well as teaching wig installs and conrows at various salons, all through The Texture Workshops.

Mary has been featured on Etalk Canada and Your Morning and has worked on set of films with actresses such as Monique Coleman and LisaRaye McCoy.

Follow Mary on Instagram


Application of a Lace Front Wig

Live During Expo

Sunday 2:30 pm Room: 205-D

Monday 2:30 pm Room: 205-D

Join talented hairstylist Mary Kiarie who is a lead educator with The Texture Workshops.

In this live demo Mary will be doing an application of a lace front wig.

Showing preparation, important steps along the way and finishing touches for a flawless wig application.


Live During Expo


With an affinity for texture services, including razor cutting and chemical perms, Lyle Kieselbach has built a successful career over the last 8 years accentuating the natural flow of hair. Lyle’s passion for the hair industry has led him to seek education opportunities globally where he continues to broaden his knowledge of the art of hair.

Lyle is not only flourishing behind the chair, but he is also an educator at Suki’s for the fundamental and advanced portions of the school.

The reason Lyle continues to thrive in the hair industry is his unconditional passion to create, collaborate and inspire anyone around him.

Follow Lyle on Instagram


Architexture of Hair

Live During Expo

Sunday 2:30 pm Room: 205-B

Monday 2:30 pm Room: 205-B

A synergy between hair architecture & design.

A collaboration of all the classic knowledge & tools; learning how to explore them to the fullest- to break out of the habits, to try something new; but still feel comfortable for the guests behind the chair.

This education session will provide foundation knowledge & working technical theory of hair architecture. Emphasizing on using precision section & cutting angles to create shapes within the hair to allow a soft flow; but with the geometric foundation to ensure a long lasting traceable haircut- that also styles with ease.

Including how to use your tools differently, how important body posture can relate to the finished design.

You will learn ‘why’ not just ‘how’ to cut/style.


Live During Expo


Darian is the Metis founder of Vancouver based PR, digital ads & SEO company Jelly Digital Marketing & PR and digital marketing school, Jelly Academy. He is the host of the podcast Marketing News Canada, Chairs the Digital Marketing Sector Council and is on the board of NPower Canada. 

Darian is also a digital advisor with the Federal Government for their Canadian Digital Adoption Plan. His recent book Marketing Mentors featuring interviews with Seth Godin, Guy Kawasaki and marketing leads from LEGO, Lululemon and Starbucks is available now wherever you purchase your books.


Growing Your Brand In 2024

Live During Expo

Sunday 9:00 am Room: 206-B

In a rapidly evolving business landscape, adapting and thriving are crucial components for brand growth and success. This is a forward-looking session designed to equip entrepreneurs, marketers, and business professionals with cutting-edge strategies and insights to propel their brands to new heights in the year ahead.

This workshop will delve into the latest trends, emerging technologies, and innovative strategies shaping the marketing and branding landscape in 2024. Participants will gain invaluable knowledge and actionable takeaways to navigate the evolving consumer behavior, technological advancements, and market shifts that define the contemporary business ecosystem.

Key Workshop Highlights:
• Trendspotting in 2024: Explore the current and upcoming trends in consumer behavior, digital marketing, social media, and technology that will impact brand growth in the coming year.
• Leveraging Emerging Technologies: Discover how to harness the power of AI, augmented reality, data analytics, and other cutting-edge technologies to elevate your brand’s visibility, engagement, and customer experience.
• Innovative Brand Storytelling: Master the art of storytelling and content creation to craft compelling narratives that resonate with your audience and differentiate your brand in a crowded marketplace.
• Metrics for Success: Explore key performance indicators (KPIs), analytics tools, and measurement techniques to track and optimize brand performance effectively.
Participants will leave equipped with actionable strategies and a road-map to adapt, innovate, and propel their brands forward in 2024.

Join us for “Growing Your Brand in 2024” and gain the knowledge, tools, and strategies needed to stay ahead in the competitive landscape, drive brand growth, and connect meaningfully with your audience in the year ahead.

Your Personal Brand - Knowing Your Voice

Live During Expo

Monday 9:00 am Room: 206-B

Crafting a distinctive personal brand is essential in today’s dynamic world, where individuality and authenticity stand as powerful differentiators. “Your Personal Brand – Knowing Your Voice” workshop is designed to empower you to discover, refine, and amplify your unique voice in the professional landscape.

Throughout this interactive and engaging workshop, participants will embark on a journey of self-discovery, exploring the elements that shape their personal brand and uncovering the power of their authentic voice. From understanding the importance of personal branding to homing in on individual strengths and values, this session will provide practical insights and actionable strategies.

Key Workshop Highlights:
• Unpacking Personal Branding: Explore the significance of personal branding in career development, networking, and overall professional growth.
• Identifying Your Authentic Voice: Delve into exercises and discussions aimed at recognizing your core values, strengths, and passions.
• Crafting Your Narrative: Learn how to articulate a compelling personal story that resonates with your audience and showcases your unique identity.
• Strategies for Brand Consistency: Understand the importance of consistency across various platforms and interactions to maintain a strong personal brand.
• Leveraging Your Voice: Gain tips and techniques to effectively communicate your brand across different mediums, including online presence, networking, and presentations.
Led by a seasoned professional in branding and communication, this workshop combines practical guidance with interactive activities to empower participants in honing their personal brand. By the end of the session, attendees will have the tools and insights to confidently project their authentic voice, differentiate themselves in their respective fields, and make a lasting impact in their professional endeavors.

Join us for “Your Personal Brand – Knowing Your Voice” and unlock the potential of your unique brand to stand out in today’s competitive landscape


Live During Expo


Anastasia is a blonde colour expert and colour correction specialist, but in essence, she is an artist who creates strikingly beautiful women. We call it “Vivid beauty for women of purpose.”

Here is her standard bio – but of course, she is anything but standard: Anastasia Kravtsova is a celebrity hairstylist, TV and editorial make-up artist, the author of 2 books, and a public speaker.

An expert hairstylist, colourist, and makeup artist with worldwide training, she helps women look and feel their best. Her work is fundamentally different from a classic hairdresser because of the depth of her knowledge and diversity of her training.

Before becoming a hairdresser, she graduated University with degrees in both teaching and psychology. She is also a graduate of art school, where she studied painting, music, architecture, and sculpture. She understands classical ideals of beauty, including balance, shape, and symmetry.

Her mission is to make this world more beautiful just one head at a time.

Follow Anastasia on Instagram


Blonde Brilliance: The Art of Perfection Through Education and Confidence

Live During Expo

Sunday 4:00 pm Room: 205-B

As a hairdresser specializing in blonde hair, I understand that achieving the perfect blonde is both an art and a science. It requires not just skill, but also a deep understanding of hair types, color theory, and the latest techniques. This is where education becomes crucial. Constant learning and training allow us to stay at the forefront of industry trends, ensuring we can deliver the perfect blonde every time. Education empowers us with the knowledge to make informed decisions, tailor our approach to each client, and ultimately, execute flawless color transformations.

Moreover, education breeds self-confidence. As professionals, when we’re confident in our abilities, it shines through in our work. Confidence allows us to communicate more effectively with our clients, understand their needs, and provide recommendations with conviction. This confidence not only elevates our service but also assures our clients that they are in capable hands.

Ultimately, the combination of ongoing education and self-confidence is key to delivering exceptional results, ensuring that every blonde we create is a testament to our expertise and dedication to our craft.


40 Day Video Access


As a brand experience expert, Katie knows firsthand the challenges organizations encounter as they strive to design a sustainable and effective CX program tailored for the female consumer. Using her experiences as a Chief Inspiration Officer, building company infrastructure, and designing customer experience programs, she is now a leading voice for positive, actionable change in the organizations with which she partners. Katie has a master’s degree in Adult Training and Development from Schulich School of Business and a Certified Training and Development Professional (CTDP) certification.

As a highly sought-after speaker, Katie has inspired audiences around the world to think differently about the female consumer, customer experience, and leadership. She has worked with globally recognized brands, including Honda, Celebrity Cruises, and Canada Post.

Katie and her fiancé have seven children (a Brady Bunch sorta thing), and she lives in three countries. When she is not with her kiddos, she has her toes in the sand and a fly rod in her hand. Katie really believes in living life to the fullest so she and her family can have their cake and eat it too!


CustomHER Experience: The Influence of the Female Consumer; The Decision Maker

40 Day Video Access

Although the female movement is interwoven into our social world and people preach “girl power,” this mindset hasn’t penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating “interaction” so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women’s loyalty.

Katie has delivered this Brand Experience keynote across all industries around the world. CustomHER Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women―the world’s most influential consumers―can’t live without. When businesses start doing that―and doing it well―they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won’t want to go anywhere else.

Learning Objectives:
• Understand the physiological difference between men and women and the differences in their buying behavior
• Learn how to transform the transactional service a woman currently receives into the alluring, interactional experience she craves, Identify the gaps in your current experience Breakdown the five ways to tailor your brand experience to HER; the decision maker
• Gain clarity on how to adjust their approach when interacting with customers, and ignite a spark in their teams and companies.

Empower HER in the Workplace, Create a FE + MALE Work Environment

40 Day Video Access

If women don’t enjoy working for you, why would they want to shop or buy from you? Even today, female-friendly workplace cultures are still scarce. You should be aware that the culture you foster within your business is a direct reflection of the ease and comfort of your customers. It is in the best interest of your company to build a culture that women can get behind. If you do this, both female employees and consumers will take notice!
Do you want to offer an experience she can’t live without? Then you’d better create a culture where women want to work.

The ultimate effect is that women feel comfortable buying from you. As the saying goes, happy wife, happy life. This is the same for your organization: happy female employees, happy female consumer, happy company (and higher profits!).

There are challenges women face in the workforce that most men do not; these challenges are illuminated during Katie’s keynote. Through research, shared stories, and case studies katie helps the audience to think differently about how to create an environment she wants to work in. Audiences will lean into the Fe+Male concept, being inspired to do differently so they can cultivate a more inclusive work environment.

Learning Objectives
• How to Attract, Hire and retain more female employees
• Uncover the steps to creating a Fe+Male culture
• Analyze what is currently missing in your current work environment
• Understand the power of stories told by women

Transform Your Brand Experience: Five Steps to a Five Star Experience

40 Day Video Access

Ever wonder how a hotel receives five stars? Do you look within your industry to level up your customer experience? Katie has distilled the five actions that, once executed, will elevate the experience you provide your customer. The first thing she stresses is to look OUTSIDE your industry. Your experience competition is not the business that sells the same thing you do; your competition is the experiences that your customers have BEFORE they interact with you!

The shift from a transactional economy to a connected one cannot be overlooked! When Bain and Company surveyed 300 organizations, 80% said they thought that they delivered an exceptional experience. In reality, only 8% of their 3000 customers agreed. Katie’s captivating, science based, keynote will open your eyes and motivate your team to shift the way they look at their customers. Elevate the experience you provide through 5 easy steps that are simple, actionable, and impactful.

Learning Objectives
• Gain clarity on the difference between a transactional and interactional experience
• Understand the impact that other experiences have on your customers perception of you
• Learn how to transform the transactional service into an interactional experience customers cant live without
• Identify the gaps in your current experience
• Breakdown the five steps to executing a five star experience


40 Day Video Access


As an award-winning hair and makeup artist with over 10 years of experience in the business of beautification, Jayna Marie is happy to be doing what she loves. Since graduating from Blanche Macdonald, she has worked with celebrities such as Lady Gaga and has built a reputation as one of Canada’s top bridal makeup artists and hair stylists.

Booked over a year in advance, with close to 200 weddings a year, her passion, dedication to her craft and upbeat personality have had clients lining up to book her, flying her all around the world.

Since she believes that the knowledge she has gained is meant to be shared, Jayna Marie is honored to have been asked to rewrite the bridal curriculum at Blanche Macdonald. If you plan on attending one of her classes, please bring a notepad and be ready to laugh… she doesn’t hold back!


Makeup Tips for a Younger Looking You!

40 Day Video Access

As a makeup artist with 17 years of experience, Jayna Marie has glammed women of all ages. Amidst her vast clientele, she’s always said that her favourite clients are mature women- specifically, the mothers of the brides! As we age, our faces can change so much and it can be hard to keep up when it comes to makeup. Lots of women give up all together and simply reach for a signature lip colour on a big night out… but that won’t be the case anymore!

In this class, we’ll take the guess work out of it all. We’ll discuss how to look glowing, radiant and perfectly enhanced so we can put our best – most youthful looking- face forward!

5 Hacks to Help Your Makeup Last and Last

40 Day Video Access

Makeup takes time. Whether we spend 5 or 50 min getting ready in the morning, we still
want it to stay! Plus with our busy schedules, who has time to be touching up anymore. Makeup should be something we spend time on in the morning and then don’t think about till it’s time to wash it off at night. Longevity is also incredibly important when our clients are paying top dollar for our services. Creating a lasting makeup is part of the appeal of hiring a professional!

In this class, we’re going to discuss 5 TIPS you can do to make sure your work stays flawless looking for as long as possible!

Beauty and the Brush

40 Day Video Access

When it comes to applying makeup, did you know that the brush we choose is just as important as the product? With so many sizes and styles out there, it can be super overwhelming knowing where to begin. In this class, Jayna Marie takes the guesswork out of choosing the right brush. She gives tips and techniques for how to elevate a makeup application by letting the brushes “do the work for you”.

She’ll discuss new ways to use them, how to care for them properly and how to save money when investing in your perfect set.

By knowing the best way to use your brushes, your makeups will be more precise and simple to apply.

Get ready- this one’s a game changer!

Skin, Always Skin

40 Day Video Access

A truly professional looking makeup begins with fabulous skin. That’s why it’s one of Jayna’s obsessions!

In this session, we will discuss ways to create a flawless looking canvas, regardless of the skin type or concern. We will discuss the best way to cover discolouration,colour correction, how to create a beautiful glow and the best way to use primers and setting sprays.

You will leave with a much better understanding of how to troubleshoot skin concerns as well as enhancing an already flawless face!


40 Day Video Access


Tracy McArthur is a speaker, mentor, and certified business coach.

President of Business Beauty TM and founder of the Business Beauty Academy, a virtual school specialized in the business aspect for entrepreneurs in the beauty industry.

In 1988, Tracy was entrusted with the task of turning around a financially struggling beauty salon. Through the development and creation of an elaborate plan, she managed to accomplish this mission in just three months. Following this success, she was given the same challenge for several other beauty salons.

Then, in 1991, she chose to apply her skills by launching her own business in the beauty industry, which she managed as an owner for 23 years.

She is dedicated to teaching and guiding professionals in the field towards growing their businesses and becoming top-notch entrepreneurs.

Over the past few years, she has trained and supported hundreds of entrepreneurs, enabling them to reach their full potential and achieve levels of excellence beyond their expectations!

Entrepreneurship has been in her veins since a very young age, and one of her greatest strengths is her ability to quickly conduct a thorough analysis of a business, identifying strengths and areas for improvement, thus enabling the owner to immediately access a plan to accelerate business growth.

Her contribution to the beauty industry is more than a passion; it’s a life mission!


Effective Management for multitasking salon business owners ! Say goodbye to 60-hour work weeks!

40 Day Video Access

Owning a beauty salon involves juggling numerous tasks, often leaving you feeling overwhelmed. Additionally, you’re typically the primary sales generator in your business, and so, meeting client demands requires your full-time dedication.

So, what happens to all your obligations related to managing your business?

The management of your business is too often neglected due to a lack of structure, organization, and the fear of losing clients and, consequently, losing money…

Tracy shares her undeniable method that allows you to accomplish all your tasks without diminishing your income and without working insane hours!

Looking forward to helping you become the owner you’ve always dreamt of!

How to Make your Business Stand Out on Social Media to Attract the Perfect Clients.

40 Day Video Access

The time spent on social media often takes up way too much time. And you may feel discouraged and even frustrated by not achieving the expected results despite all your hard work.

You’re not alone. Many businesses like yours face the same challenges.

Today, Tracy presents a way to efficiently manage your social media without consuming all your time. She will share with you a different method that actually works.You will learn to apply a technique that will help you reach your target audience and ensure that your message resonates with those who genuinely require what you have to offer.

Join her for an exceptional conference that will transform your approach to social media!


40 Day Video Access


As a multi-award-winning Medical Esthetician Body Transformation Coach co-owner of Body Tuned By. Laura Soulios has genuinely learned to wear many hats.

After her own personal skin and body transformation, learning how to reverse the signs of aging with nutrition and strength training, she knew she needed to help more women like her. Laura not only works with women on the outer appearance but with the inner body. 

Customized workout plans, skincare treatments and nutritional plans she helps her clients achieve the body they have always wanted. 

In her own journey, Laura never imagined that she could lose weight, build confidence, embrace her body and become a highly-published fitness model. She was able to achieve all of this while being a wife, mom, and business owner! Now Laura is privileged to help so many other high-achieving women accomplish their impossible!


A Guide for Estheticians to Prioritize Health

40 Day Video Access

In this insightful presentation, Laura Soulios a seasoned Medical Esthetican and Body Transformation Coach with two decades of experience, sheds light on the critical aspect of prioritizing health for estheticans. Addressing the unique challenges faced by beauty professionals, she dives into maintaining physical well-being by emphasizing posture, exercise, and proper footwear.

Transitioning to mental well-being, Laura provides stress management techniques tailored for beauty professionals, acknowledging the demanding nature of the industry. The presentation also explores the significance of nutrition in sustaining energy levels and ensuring long-term health.

Finally, engaging in a Q&A session, Laura offers practical solutions for maintaining a healthy lifestyle amidst a busy schedule, ensuring this holistic approach becomes an integral part of an esthetician’s career journey.

A Guide to Daily Stretching Strength Training and Quick Nourishing Food Tips

40 Day Video Access

Laura Soulios, a seasoned Medical Esthetician, and Body Transformation Coach with 20 years of experience, shares invaluable insights in daily stretching, strength training, and quick health tips with healthy snacks for estheticians.

In her engaging presentation, Laura emphasizes the physical demands of the beauty profession and the need for proactive measures. She guides fellow estheticians through a series of beneficial stretches, stressing the importance of a consistent routine.

Exploring the transformative power of strength training, Laura highlights improved posture, increased energy levels, and enhanced muscle tone. Her practical nutrition tips, including hydration, balanced meals, smart snacking, and mindful eating, cater specifically to the demands of estheticians. Laura invites you to embark on a journey towards better health, emphasizing patience and consistency.

Join Laura in unlocking your full potential and embracing a healthier more fulfilling lifestyle to have a long-lasting injury-free career.


40 Day Video Access


Prepare to be captivated by the presence of Simon St-Hilaire, a visionary speaker and seasoned trainer with nearly three decades of expertise. With a formidable career spanning 29 years as a full-time speaker and trainer, Simon specializes in strategic selling, customer service, retail selling, and sales management. His exceptional journey includes headlining the prestigious Spa Show since 2001.

Having enriched the experiences of over 1890 organizations, Simon’s impact resonates through private seminars and conferences. His clientele includes esteemed manufacturers in the aesthetics industry, as well as a multitude of spas, aesthetic centers, and medical clinics. An insatiable seeker of innovation, he dedicates an average of 10 hours per week to devouring knowledge within his domain. His thirst for information is unquenchable, making him an unparalleled authority in his field.

As a celebrated figure in its field, Simon is a regular contributor to many TV and radio shows as a columnist, where his humor, charisma, audacity, and extraordinary group-engagement skills shine. He stands as a class apart, effortlessly combining these attributes to elevate his status as both an exceptional trainer and a captivating lecturer.


Mastering the Art of Selling in Aesthetics: From Passion to Profit

40 Day Video Access

Join us for an in-depth exploration of winning strategies that turn interactions into fruitful sales opportunities.

In this immersive conference, we will guide you through the essential steps to elevate your selling skills in the aesthetics industry. Discover how to cultivate a customer-centric approach while remaining authentic and persuasive. From the initial impression to the close of the sale, you’ll learn powerful tactics to establish emotional connections, overcome objections, and inspire confidence.

We will also delve into the importance of understanding each client’s unique needs and tailoring your approach accordingly. Inspiring stories, concrete examples, and practical advice await you. Join us to uncover how to transform your passion into profits using proven sales techniques, all while creating memorable experiences for your clients.

Don’t miss it!

Service Excellence in Aesthetics: Building Bonds, Fostering Loyalty, Radiating Brilliance

40 Day Video Access

Get ready to immerse yourself in the enchanting world of customer service in aesthetics with our captivating conference: “Service Excellence in Aesthetics: Building Bonds, Fostering Loyalty, Radiating Brilliance.” Join us to discover how to exceed expectations and leave an indelible mark in the hearts of your clients.

This conference opens the doors to a dimension where service becomes an extraordinary experience. You’ll learn how to create magical moments that delight your clients and entice them to return. From warm greetings to customized treatments, we’ll explore the keys to service excellence in aesthetics.

We’ll also delve into techniques for transforming clients into loyal brand ambassadors. Discover how to cultivate strong relationships, handle delicate situations gracefully, and treat each interaction as an opportunity to showcase your professionalism.
Join us to learn how exceptional service can transform your business into a must-visit destination for your clients.

Discover how to create memorable experiences that go beyond the treatment, leaving a lasting impression in the minds of all.


Live During Expo


Michelle St. Hill began her hairdressing journey in the UK with a transformative three-year apprenticeship, propelling her from humble beginnings to notable success. By 22, she was a Technical Consultant/Educator at Soft Sheen Products, and at 23, she founded her own salon. Michelle’s dedication to ongoing education, particularly in texture, drives her passion for sharing expertise through consulting.

In November 2016, with 38 years of industry experience, she launched “Eddie & Ev, the salon,” dedicated to celebrating all Curly Textures and fostering a judgment-free space for self-expression. Michelle holds international accreditation from the City and Guilds of London Institute and two Canadian provincial licenses.

In 2022, she achieved notable certification as a Level 3 Certified Stylist of Mastery and became the first ‘Cut it Kinky’ Certified Stylist in Canada and BC. Additionally, she’s earned recognition as a DevaCurl Advanced Stylist and a Rëzo Cut Certified Stylist. Her contributions were featured in Salon Magazine’s “Texture & Education” in May-June 2023. As Lead Educator for The Texture Workshops, Michelle continues to impact the BC hairstyling community with inclusive training. And for fun, she Latin dances three times a week!


Are you prepared for the potential doubling of the textured clientele?

Live During Expo

Sunday 11:30 am Room: 205-B

Monday 11:30 am Room: 205-B

As the Black Global Hair Care Market surged past 12 billion Canadian dollars in 2023, poised to exceed 20 billion by 2033, why isn’t education on Black and Textured hair integrated into every hairdressing program in Canada and the Western World? Moreover, why aren’t Professional Black/Textured Haircare stylists/providers included in boardroom discussions regarding our actual needs rather than assumptions? It’s time for us to have a voice in shaping accurate representation in printed media.

Let’s spark a dialogue highlighting the often overlooked contributions of Black Hair Professionals. This seminar provides a safe platform for sharing. Throughout our session, reflect on this question: Are you prepared for the potential doubling of textured clientele by 2050? Our presentation will include essential topics like “The how-to consultation” tailored for this niche clientele.


40 Day Video Access


Geraldine Thomas is a certified professional makeup artist and a beauty specialist with over 20 years of experience. She excels in implementing looks that cover a wide range of styles. In collaboration with esteemed editorials, her work has been featured: in various international magazines.  

A true beauty maven, she has been recognized by leading professionals in the Fashion Industry and has participated in several runway shows such as NYFW, LAFW, & Fashion Art Toronto. Driven by vision has led her to direct and lead several media projects.  

In addition, her constant goal is keeping herself up to date with the latest beauty trends and techniques. She is also a skincare advocate and believes the power of great-looking makeup begins with good skin. Passionate about educating and guiding has resulted in her as a published beauty editor.           


TIKTOK Beauty Trends

40 Day Video Access

TikTok has paved the artistic way; if you still haven’t jumped on that wagon no worries I got you.
I’ll be bringing you the latest tips and tricks on today’s viral makeup trends.

The how-to lip lift, step-by-step blush positions, and a siren eye, also known as the foxy eye.
With a makeup lift ending.

Join me for a TikTok beauty session.

FALL 2023 / WINTER 2024 Makeup Runway Trends

40 Day Video Access

Inspired by the runways of New York, Milan & Paris Fashion Week. Let me show you how to apply these trendiest fall and winter makeup looks. From all about bold eyes at Dior to down to earth rich looks at Jason Wu.

Showing off skin with minimal nude makeup at Carolina Herrera to a vampy lip colour Dolce & Gabbana.

BRIDAL MAKEUP 2023 / 2024

40 Day Video Access

Weddings are back and in full force. So Let’s recreate a fresh, clean & glowy look from the most talked about Bride of the Year Sofia Richie, who gave us a simple yet timeless bridal beauty look.

Then step up a notch with dreamy cloud skin, blushing blush and glamorous eyes for the femme fatal in you.


Live During Expo


Cristina has a degree in Civil Engineering back in Philippines and currently a Professional Hairstylist at Sukis Salon in Vancouver working at downtown location specializing in precision cutting, styling and updo. Creative, personable and passionate about her craft, Cristina Tocaj has established herself as a successful stylist in Vancouver over the past 6 years.

She is Sasson trained and she has an International Certificate from Georgy Kyot for styling and updo

Cristina’s work is thoughtfully crafted and personally tailored to every client, making every visit to her chair an experience to look forward to.

Cristina is not only an exciting hairstylist, but she is also an educator at Suki’s, teaching the next generation of stylists to be their very best. Cristina believes if you have great hair, you can conquer the world.

Follow Cristina on Instagram


How to Create Beautiful Lived-in layers

Live During Expo

Sunday 1:00 pm Room: 205-D

Monday 1:00 pm Room: 205-D

In this presentation, participants will delve into the intricate art of precision cutting, mastering classic cutting techniques and diverse shapes.

The curriculum extends beyond the scissors, offering invaluable insights into styling tips and tricks. Participants will gain proficiency in designing, cutting, and flawlessly finishing the latest hairstyles.

Specific emphasis will be placed on creating face-framing layers and incorporating the popular curtain bangs, ensuring a well-rounded skill set for stylists at any experience level.